How much does a website cost?

“There is hardly anything in the world that someone cannot make
a little worse and sell a little cheaper, and the people who consider
price alone are that person’s lawful prey.
It is unwise to pay too much, but it is also unwise to pay too little.
When you pay too much, you lose a little money, that is all.
When you pay too little, you sometimes lose everything because
the thing you bought is incapable of doing the thing you bought it to do.
The common law of business balance prohibits paying a little and getting a lot…
It can’t be done.
If you deal with the lowest bidder it is well to add something for the risk you run.
And if you do that you will have enough to pay for something better.”
(The ‘Law of Business’ by John Ruskin, 1819 – 1900)

Written over 100 years ago, John Ruskin’s ‘Law of Business’ is still highly relevant today in the Digital Age, especially with business websites.

With today’s technology and global labour pools, it’s possible to pay a little and get a lot. It’s also possible to totally waste your money by paying too little – or get seriously ripped off by paying far too much. It’s tricky…

How much does a website cost?

With eCommerce websites costing anything from “Free” or a very low monthly fee right through to prices of millions of dollars, it is easy to get confused when you compare different systems and solutions from different suppliers.

In the world of eCommerce, you are not guaranteed to get a better solution if you pay a lot more. And you can almost guarantee that the cheapest solution may not be the wisest for you now, let alone in the mid to long term.

There are many ways you can save money, especially if you’re streetsmart. But being streetsmart is about getting GOOD VALUE, not cheap prices. With web systems, you can get the benefit of proven software at low prices delivered at little cost at huge global scale. This may appear to defy John Ruskin’s Law of Business, but The Law is still true.

Whatever the price of the software systems (and some very good systems are actually FREE),  if you’re not fully DIY then you must expect to pay a reasonable price for ‘the services’ from humans who help you implement the software and related technology.

Of course, you can find low cost humans, especially if you use off-shore humans located in low-cost countries. And this is where, as John Ruskin says, you must remember to add on something for the risks you run. Communication risks, project management risks, interpretation risks, re-working risks, time-delay risks…

There are plenty of risks associated with hiring remote humans online. They can quickly disappear if things go wrong, or they can move away from you if they get better offers even during your project development phase. They may not tell you they don’t want to continue to do your work. Be careful! Low cost humans who provide bad services or no service at all can take your money and kill your business.

Paying too much isn’t smart either. If you’re not getting the results you need, then sooner or later you won’t be happy to pay expensive fees for high-priced humans,  especially if you are locked into painful long-term contracts for a website that is not productive.

It’s about balance. You need to be able to rely on the help, guidance and advice from good, reliable and affordable suppliers you can trust. Price will always be one consideration, but for the sake of the future of your business, the streetsmart approach is to not let price be your main consideration when choosing your website provider.

Don’t pay too little – and don’t pay too much.

As John Ruskin has written, if you pay too little, it is possible that what you bought will not work for you at all. Pay a little more to make sure you get what you need.  This is especially true when setting up your business for success on the Internet.

By Richard Keeves, CA Digital

Do you know what is a fair price for the services you need?  To find out, you can start with a quick phone chat or a FREE one hour confidential meeting with Richard Keeves, Senior Consultant at CA Digital. Phone Richard on (08) 9470 9922, or contact CA Management Services today.